Is your title enticing or just deceptive? Find the balance that drives clicks without hurting your channel's reputation.
"Good" clickbait creates curiosity that is fully satisfied by the video. "Bad" clickbait (bait-and-switch) promises something in the title or thumbnail that never happens in the video. The latter will result in high clicks but very low watch time, signaling to YouTube that your video is low quality.
Success on YouTube is measured by "Satisfied Views". A satisfied viewer stays until the end, likes, and subscribes. To achieve this, your title must be a truthful exaggeration of the most exciting part of your video.